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Marketing on the InterNet
by the World's First Web-Dancing Frog™, -
"Build It and They Will Come!"
This is virtual reality, sweetie,
- not baseball, - as in "Field of Dreams" where they built a stadium .
. . and everyone came!
truth is, even if you hire someone else to create your website, you
have to decide what you want it to do, and how it should work to do
that. (You wouldn’t let someone create a tri-fold brochure
for you without telling him what you want.) Just because you
don’t know much (or anything) about webspeak or software, doesn’t
mean you can leave it all up to someone else.
Do you drive a
car? Did you buy a
work-horse (a truck or a van, etc. ) or a passenger car? If you bought
the right car for the job, and you make sure it gets regular
maintenance, it does what you want it to do, and you don’t
need to know about the little explosions in the cylinders, etc. Websites
are kind of like that. If they are built right in the first
place, they work, - but
they do need regular ‘maintenance.’
Is it ‘Built
“How would I
know if this is the right kind of website for me? They all look very
cher’ petite, believe me when I tell you that beauty is only
skin deep, - n’est pas? What you see is the outside, the
skin. I look under the pretty skin, - so deep, I can tell you why you
have no sales. Your source code needs the right
keywords and descriptions .
Right click your mouse on a webpage, (away from the
graphics, on text or an empty spot on the page.) On the
drop-down menu, choose “View Source.” Voila! What
you see is the source code. (You can save this to your Desktop, choose
File, Save As: webpage.html, - or whatever.) Look at the source code in
the heading. (The first few lines are the heading,
it includes everything between the two tags:
<HEAD> . .. . . .
. . and the </HEAD>.
cover the following Eastern US States:
would like to mail your credit card information, or to send a check,
here for an order form to print out. Then fax or mail it in.)
Does Each Web Page Have
Keywords and a Description?
Search engines need keywords
and description to find your site. They should be in
this order near the top of your source code:
<HEAD><TITLE>The words that you insert here will appear in
the field at the top left of your web page in the color bar
name= "description"< /FONT> content="This is where your
description goes: one good sentence, or two short ones describing your
site, product, or webpage < /FONT>
content="Your keywords belong here: individual keywords,
such as: “hand-crafted, handmade,
handcrafted,” and groups
of keywords, separated by commas, e.g:
“Country-style wooden furniture, hand-crafted chairs and
tables, handcrafted wood furniture made of oak and maple”,
<- That means "
This is the
end of the Heading."
Your most important keywords should be in the
beginning of the statement, then along about the middle add your
business name. If it might be misspelled, also put it in your keyword
list misspelled just
the way you think someone might spell it if he were looking for your
site on a search engine!
may be other ‘meta-tags’ in the heading; e.g.: your
software automatically sets a statement, e.g. if you use MS
have a meta-tag that says “FrontPage.”
It’s kind of like “Kilroy was here, ”
or "I made this!"
If someone else creates
your website, YOU must create your own keyword list, and also
the description. Get out on the web, even if you’re
a newbie, and have someone help you search for sites of products
similar to yours.
Look at the search-engine’s
description of their site. The description is taken directly
from their source-code’s heading. Go to
these sites, right click, view their source code, and look at their
After you’ve seen five or
six different sets of keywords you’ll get a feel for what to
include in your own keywords and description. You needn’t
copy theirs, this is research, - it only points the way.
important thing is to figure out how would someone search for your
product? What words would they use? That’s what you need to
put in your source code. The description should be condensed but
interesting enough to take them to your site .
Keywords Must be "True"
does that mean? Well, I can put
"Louisiana Fried Country Chicken & Sprouts" in my source code,
but if the words don’t appear on the page, that mean old
search engine will decide that I lie, - me: the great green frog. Sacre
So, what do you do? You make it a
heading: Louisiana Fried Country . . .etc . Then
describe the chicken, under a mouth-watering picture, repeating some of
the keywords: “This wonderful recipe is from my
mother who grew up in Louisiana. She used to help aunt Sara fry up the
best, mouth-watering Country Fried chicken . . . . Our chickens are
plump and juicy, country-bred . . .” Repeat
as many of the primary keywords as possible.
Keywords should be optimized for each
page: if you have Sweet Country Pickles on another
page, you wouldn’t use the "chicken" keywords in that
your Keywords in the graphics code. There is a place in the code when
graphics are inserted on the page for one to put an alternative
description, e.g. “alt= etc.”. It can describe the
graphic, or you can use it to repeat keywords. You can describe it as
‘chicken’ or “Louisiana Fried Country
Chicken & Sprouts” in the alternate description to
echo your most important keywords on the page, or tell your website
designer to do this for you.
There you have
it my little tadpoles. One of the best-kept secrets in the industry,
from your very own green friend. Just between us, - maintenance is
easy, (hint: you can register your site on 30 top search engines,
free—on http://www.addme.com .) Do it every
60 days, or 3,000 miles, whichever comes first. We will talk again,
Your hopping green friend,
ElJay, the World's First Webdancing
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