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Art and Craft Shows
be one of the best marketing tools available to artisans. The
show provides you with a direct selling access to the purchasing
customer. Show costs vary widely depending upon region, the attendance
records, and advertising support provided.
Market : This type of show is usually sponsored
by churches, schools, clubs or organizations as a fund-raiser for their
group. Included with this group are open air markets, antique-craft
shows and theme events like car shows, bake sales, sporting events, air
shows, etc.. While the cost to enter is usually very low, the return in
sales is usually not worth the 2 or 3 days of your time.
survey has found this type of show
usually attracts more browsers than buyers . The
merchandise offered that does sell is usually low-end, from $1.00 to
$15.00. Unless this is the type of merchandise you specialize in, or it
is a special holiday show with a good reputation, you can usually spend
your time and money more profitably than at these shows.
This is a forum for hobby/craft
sellers who makes only a few things all year and want to sell some
items to support their hobby or group. Another thing to consider is
that whenever "flea market" is attached to the name
of the event, the customer it attracts is a bargain hunter
looking for the super low-low price and not a
serious art or craft buyer.
and Fairs: This type of show is usually sponsored
by civic groups, merchant or neighborhood associations, or
towns/cities, etc. The show is usually put on by a professional
promoter and is well organized, well advertised and well
cover the following Eastern US States:
would like to mail your credit card information, or to send a check,
here for an order form to print out. Then fax or mail it in.)
deciding factor here is to
understand the content of the event. If it is
advertised as an art & craft show be sure
that your presence will be a dominant factor in promoting the show.
Make sure that the arts & crafts are mixed well with the
entertainment and food, not isolated into a remote area. If that
happens you will not benefit from the mainstream of traffic attending
the event. Attendance is usually good. Many of these shows have a solid
reputation for many years. Our survey finds that arts and crafts do
well at these events as long as the show promotion features arts
& crafts. On average the best selling price is up to $50.
prices vary depending on the
region of the country and rural versus city. Develop a competitive
price range for your merchandise based on your target market
and selling area.
& Craft Shows : Here we will lump all organized
professionally produced shows that are for the specific purpose of
promoting the sales of handcrafted art or craft items. The show can be
inside/outside, at convention centers or shopping malls, or buildings,
etc. They are usually broken into categories by type; Fine
Art; Fine Craft; Traditional Art & Craft.
shows allow a mix of fine and
traditional work, while others have specific definitions of what they
allow. This is usually determined by their application
information and jury process. Here I also want to note wholesale
trade shows. A wholesale show will
provide you with access to buyers for retail outlets for your work, if
you are interested in expanding into the wholesale market.
Wholesale Show will
provide you with access to buyers for retail outlets for your work, if
you are interested in expanding into the wholesale market. The key here
is to choose a show that attracts the type of customer most likely to
buy your type of work. If you do a country theme, then a show that
caters to an up-scale modern trendy crowd probably won't work for you
or vice versa.
you are not sure about the show, talk with the promoter and other
vendors to find out more about the make-up of the show, and best of all
visit the show and check it out.
things you will want to know: the number of years the show
has been running; average attendance, and last year's ; how many
vendors within each category are allowed (jewelry, wood, fiber,
paintings etc.); customer parking; customer admission fees; is it
handcrafted only or do they allow imported/or commercially produced
item, size of space provided; extra costs like electric, door prizes or
special uniform booth requirements; set-up and break-down
arrangements and /or costs.
convention centers charge for transporting your display to your booth
site. The organized art or craft show is usually the best place to
start with when you decide to sell your handcrafted work. Don't decide
based on just entry fees. Select shows that are closely
aligned with your type of merchandise and your target customer.
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